Analyzing Identity Politics: When Actions Diverge from Words

In recent years, the use of identity politics as a strategy to garner public support and increase influence has become a widespread phenomenon in American politics and culture. Figures like Barack Obama, Michelle Obama, Hillary Clinton, and LeBron James have often been criticized for “playing the victim” despite their immense wealth and luxurious lifestyles. What lies behind this strategy? Is it a genuine effort to raise social awareness, or merely a means to maximize personal gain?

Barack and Michelle Obama: From Symbols of Unity to Social Division

Barack Obama’s election as the 44th President of the United States in 2008 marked a turning point in American political history. He was celebrated as a symbol of racial unity and someone capable of overcoming centuries-old racial barriers. However, his presidency also saw an increase in racial tensions.

Critics like Tucker Carlson have argued that Obama’s campaign heavily leveraged identity politics. Initially, he promised to “transcend racial issues,” but his policies and rhetoric were later perceived as fostering division. For instance, Michelle Obama’s remarks about fearing for her daughters while driving surfaced shortly after George Floyd’s death, during a period of heightened racial unrest in the U.S.

Meanwhile, the Obamas reside in Martha’s Vineyard—an affluent, predominantly white area—drawing criticism for the perceived inconsistency between their messages and their lifestyle. Tucker Carlson remarked, “If you use the race card to gain power, you should live by the values you preach.”

Hillary Clinton: The “Queen” of Identity Politics

Hillary Clinton has faced similar criticisms. Throughout her political career, she has frequently leveraged issues related to gender and women’s rights to bolster her position. However, her actions have often contradicted her rhetoric.

During her 2016 presidential campaign, Clinton often portrayed herself as a victim in a male-dominated political system. Yet, she has held power for over 30 years, serving as First Lady, Senator, and Secretary of State.

Her repeated “victim narrative” has been seen as a tactic to garner sympathy, especially from female voters. However, this does not negate the reality that the Clinton family earned over $230 million after leaving the White House, primarily from book deals, speaking engagements, and lobbying activities.

LeBron James: Star Athlete or Political Activist?

LeBron James, one of the most successful athletes in NBA history, has frequently used identity politics to speak out against social injustice. However, conservative commentator Candace Owens has criticized James for the contradictions in his actions.

Owens pointed out that James is deeply tied to Nike, a company accused of exploiting labor in developing countries, while simultaneously advocating against oppression and injustice. “You can’t talk about slavery and earn billions from companies with a history of human rights abuses,” Owens said.

Identity Politics: A Lucrative Business Tool

There’s no denying that identity politics provides significant benefits for influential figures. Candace Owens argued that public figures like the Obamas and the Clintons have “monetized” their personal stories to profit from book deals, speaking fees, and media contracts.

According to Forbes, Barack Obama earns approximately $400,000 per speech, while Michelle Obama commands up to $700,000 for an hour-long talk on “diversity and inclusion.” The couple also signed a book deal worth over $65 million and has a series of Netflix productions.

Similarly, the Biden family reportedly earned $16 million within two years after Joe Biden left the vice presidency. These figures raise questions about whether their messages about “fighting for social justice” are sincere or simply tools for personal enrichment.

Negative Impact on Society

While identity politics benefits individual leaders and celebrities, it also has detrimental effects on society. The constant emphasis on racial and gender differences not only fosters division but also increases mistrust among various demographic groups.

Moreover, using identity to justify all issues overshadows real solutions. Instead of focusing on improving education, healthcare, or infrastructure, leaders often use identity politics as a shield to avoid addressing more complex problems.

When used correctly, identity politics can be a tool for promoting social equity. However, when it becomes a strategy for profit and power consolidation, it loses its authenticity and deepens societal polarization. Figures like Barack Obama, Michelle Obama, Hillary Clinton, and LeBron James must be held accountable for how they use their influence.

Rather than continuing to “play the victim,” they should translate their words into actions by proposing concrete and meaningful solutions to build a more just and united society. Only then will their rhetoric hold real value and avoid being dismissed as mere commercialization of identity.